Crafting Inclusive, Authentic and Profitable Marketing Solutions
We believe marketplace inclusivity is essential to brand relevance and growth.
A bit about us…
In Spanish, dígame (pronounced: dee-gah-meh) means talk to me. It’s an invitation to pull up a chair. Let’s have a conversation.—
My observations have shown that brands which fail to grasp and cater to the unique needs, preferences, and cultural nuances of diverse consumer groups often face brand disconnect. This usually leads to diminished engagement, loyalty, and ultimately, business loss. At dígame, I employ a proprietary active-listening approach to unearth insights, often-hidden information, mitigate misinterpretations, and strengthen my client’s decision-making capabilities so their brands can build trust, establish meaningful long-lasting connections, and grow their bottom line.
Founder and Lead Strategist:
Lilia Arroyo Flores is a leading Latina strategist who has worked on global brands including P&G, Walmart, Pfizer, Comcast and Ann & Robert H. Lurie Children’s Hospital. Previously she’s held the role of Chief Strategy Officer at Havas Chicago, EVP | Head of Planning & Consumer Insights at Edelman and lead strategist at Leo Burnett. She’s helped create award-winning work for Kellogg’s, MARS, P&G and Coca-Cola.
Lilia also serves on the national board of directors for The Hispanic Alliance for Career Enhancement (HACE) and Impact for Equity.
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“As we entered our third year in business, we faced a pivotal moment for brand expansion and audience growth. Hiring dígame was a game-changer. Lilia's expert guidance, strategic insights, and audience research were invaluable. Her one-on-one interviews, thorough secondary research, and cultural trend analysis revealed key insights for both Latino and non-Latino consumer audiences. Her recommendations are now our growth and monetization playbook.”
Kim Caviness, Co-founder, CEO and Editor in Chief
Familia Kitchen -
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"Lilia, a visionary brand architect, revolutionized our cannabis startup. Engaged to spearhead our groundbreaking cannabis brand, she brought forth a strategic framework that sparks critical thinking, reveals insights, and fuels creativity. We greatly appreciate her talent for articulating complex branding concepts in a compelling manner. Lilia's collaboration with our cross-functional team, stakeholders, and partners led to the wildly successful SweetBuzz brand launch, exceeding our expectations and positioning us for long-term success. Highly recommended!"
Alisa Brill, CFO & COO; Amy Belvins, Office Manager & Customer Service Associate
