Discover ways to boost your inclusive marketing efforts

Business and
Brand Strategies

Guiding your business in crafting a robust, long-term strategy for marketplace success. Defining or refreshing your brand strategy, ensuring a distinctive positioning that resonates with key audiences, establishing a powerful brand identity and reputation.

Shopper
Marketing Efforts

Pinpointing opportunities to influence consumer behavior at the point of purchase, crafting tailored marketing strategies for both online and offline retail. The approach fosters connections, driving buying decisions through personalized campaigns, and building stronger relationships with retail customers.

Cultural Insights & Activations

Specializing in in-depth research and uncovering opportunities within diverse consumer communities. Collaborating with you to develop tailored activation strategies that respect cultural nuances, effectively engaging consumers from diverse backgrounds and ethnicities with your brand.

Integrated Campaigns

Crafting marketing campaigns that deliver unified brand experiences across key channels and touchpoints. The process involves identifying unique and unconventional places and/or platforms to reach your ideal audiences effectively.

Inclusive Marketing Services

Merging industry best practices with cultural intelligence to meaningfully engage and resonate with key audiences

Brand development &
Identity

  • Brand strategy development: New or Refresh (Vision, Mission, Positioning, Audience Insights, etc) 

  • Brand architecture and naming nomenclature strategy

  • Storytelling, Brand Narrative, Message hierarchy development 

  • Brand visual/voice design: logo, color/type, brand guidelines etc 

Strategic Planning & Analysis

  • Competitive assessment 

  • Insights (audience, cultural, etc)

  • New product launch strategy

  • Promotional marketing strategic planning

  • Opportunity mapping 

Research Consulting
(Primary & Secondary)

  • Custom qualitative and quantitative research

  • Customer/decision journey research
    and analysis

  • Social media listening and analysis 

  • Data/analytics interpretation 

Facilitation & Collaboration

  • Integrated annual marketing calendar planning

  • Brand purpose development 

  • Process optimization

  • Future planning and trend analysis

  • Team building and collaboration.

     

  • "Lilia and I collaborated on numerous P&G assignments during her time at Leo Burnett and Arc. The most memorable was the evolution of the Pantene Weather program, which significantly boosted sales for Pantene and the entire haircare category at Walgreens. The work won multiple Effie Awards."

    Chad Ingram, Executive Creative Director

    FCB Chicago 

  • "While at Leo Burnett/Arc, Lilia and I partnered together to grow a small piece of Walmart business. We successfully grew it into a financially substantial, highly respected, dynamic account, bringing a fresh and valued perspective to Walmart, and monetizing a new practice for Leo Burnett/Arc. Lilia's insight, strategy and leadership was a key driver of our success."

    Richard Roche, Founder & Principal 
Sound Board Marketing Consultancy

  • “We are a multinational B2B company that recognized the importance of transitioning from a U.S.-centric marketing approach to a globally successful one. Under Lilia's leadership, we conducted an extensive global study to gain profound insights into the cultural nuances, preferences, and behaviors of our target audiences across our four key priority markets. Leveraging Lilia's intel and insights, we developed a highly effective audience strategy that achieves global consistency while embracing local flexibility and cultural sensitivity. These invaluable findings have paved the way for our international success.”

    John Anderson, Global VP of Sales and Marketing
    AMETEK